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Prototypr Toolbox
Tools to shape every idea
How to Monetize Your Creative Work Without Advertising
Earning an income as an online creator can be difficult. Advertising has long been the go-to method for monetizing online content, but it can detract from the focus and integrity of your work. At Prototypr we think (and hope!) it’s time to consider different ways to earn money from online content and we want to be a part of finding a different model.
AI
Accessibility
Design Through a Neurodiverse Lens: Exclusive vs Inclusive
The Source is a fortnightly letter from Prototypr for its community of ~600k viewers. Written by Sophie Clifton-Tucker, The Source tackles taboo topics, exposes unseen truths, and gets the scoop on the latest in the tech and design sphere. It’s estimated that between 15-20% of us are neurodiverse, so a product that isn’t optimised for […]
Accessibility: The Biggest Scam in UX
I can’t even possibly count how many times I have seen designers describing their work as accessible, throw around words like “inclusivity” and “universal design”, just to present a minimalistic — totally up to trends — white and *choose any color* prototype, thinking that’s it. Stop right now, I hate you.
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Branding
Psychology
Behavioural Design 101: Psychology mechanisms in persuasive design
Today’s companies employ techniques from psychology and neuroscience to increase engagement of their apps. Sometimes it can benefit users, and at other times, like with Instagram latest immersive feed, it preys on our paths of least resistance to suck us into their app longer.