<p>medium bookmark / Raindrop.io | Your goals are not customer goals. When using a product or a service, we are essentially hiring it to do a job for us. Knowing what jobs your customers have to get done is key to any company’s success. The Jobs-to-be-done concept has been around for more than 10 years now [&hellip;]</p>

Breakdown

medium bookmark / Raindrop.io |

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Your goals are not customer goals.

When using a product or a service, we are essentially hiring it to do a job for us. Knowing what Read full post on ift.tt