Crafting Personas and Prototypes for B2B Service Design

Crafting Personas and Prototypes for B2B Service Design

Published on | Prototyping: From UX to Front End — Medium Stephan Kochen My previous article was exploring deciders, administrators and end-users as user-types in B2B Service Design. It touched who you are designing your B2B service for, how user-types are interrelated and what role emotional and social jobs play in the B2B context. Building on […]