Published on | Prototyping: From UX to Front End — Medium UX Boot Camp

#30dayUXchallenge [Day 11]

We talked about keeping our team aligned on our research goals so that we can get their buy-in on the research findings. All these efforts are only valid if we act on the findings, right?

So today we want to cover a few creative ways to present our research findings, so nobody gets bored and nothing gets lost!

But… I have 76,543 pages of research findings.😱

The challenge is to communicate one, two or three months of research in a few minutes. We all know long presentations are boring and hard to follow, so we need to keep it short and engaging!

The trick here is to let your creative juice flow and let your storytelling-skills shine!

It’s time to consolidate our findings in a way that people can follow. Our teams need to create empathy for our user. We need to make our audience feel our user pain, celebrate their achievements and cry with their suffer — if there is any, let’s not be over-dramatic here! 😃

Storytelling helps us summarising pages of research findings in a compelling journey where people can quickly digest the message we are trying to deliver — without getting lost. So we need to ensure our story has a proper start and conclusion: what was the user doing when they identified the need to engage with our product? What was their motivation? What was their frustration while using it? What happened at the end — did they give up? did they accomplish their goal? What were the highlights of things that we can do better?

After putting our story together, we need to find the best format to deliver it!

Creative ways to tell our user’s story

Photo by rawpixel.com on Unsplash (with small tweaks from ux_bootcamp ❤)

Presentations
The good and old presentations are great if you need to make sure your team will see it. It usually takes 30 or 60 minutes and covers the end-to-end story. But maybe we don’t need another meeting? 😛

The coolest research gallery
Have you got a printer? Does it work? 🤣 Print out your journey maps, stories, persona sheets and put them on the wall. We can leave them in the corridor, in the kitchen or any common areas where people usually hang out- so our stories get seen!

Blog post or Newsletters
If there are any internal blogs available, we can always spread the word in form of articles or posts. It’s great as people can go through it ad-hoc and on their own time, but we need to make sure our team is notified and aware of the posts.

Quick Updates on internal social media
Is there a “Facebook for work” in the company? Or an intranet? Slack? We can use them too! We can spread the word with quick research updates, so the team gets small doses of insights weekly, for example. It’s painless, easy to prepare and easy for our audience to engage with. Try it 🙂

Food for thought
If there is budget available, we can buy some beers and finger foods and invite the team for a fun research meet-up. People hardly say no for snacks and drinks, so it’s just another engaging way to put our team in the same room and get their attention in a more emotional format!

Videos & Podcasts
This one requires a bit more preparation from our side, but, if we got the resources and skills, we can always consolidate our research in quick videos or podcasts. Videos are great to engage the audience and build empathy (at least I tend to cry if I see someone crying, or I clearly understand the user’s struggle while watching they failing to perform an action), so use it in your favor too. Seeing it happening is probably 10 times more effective than hearing someone tell it happened.

But, you know what?

You can always combine a few of the options above. Or you can innovate even more and create something new. The key here is to understand what works for our team. What works for remotes, what works for people in the office, what works for big bosses, what works for our peers.

So tell us: how have you done it previously? What worked well for you?

<a href="https://medium.com/media/8d5e2c740a04faf463af9accfa7e3c31/href">https://medium.com/media/8d5e2c740a04faf463af9accfa7e3c31/href</a>Gabi Braga — UX Designer at Envato Elements, freelancer at Toptal & beer enthusiast in her spare time

This post is part of the #30dayUXchallenge: you can read more about why we started it here, and don’t forget to follow us on Twitter and Instagram!

Creative ways to communicate your research findings was originally published in Prototypr on Medium, where people are continuing the conversation by highlighting and responding to this story.

Creative ways to communicate your research findings

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