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<p>Published on <a href="https://blog.prototypr.io/full-spectrum-mentality-in-design-73f51d7e98dc?source=rss----eb297ea1161a---4">| Prototyping: From UX to Front End &mdash; Medium</a> Kartikey Tewari </p>
<h4>Why designing visions not screens is the path forward.</h4>
<p><img alt="" src="https://cdn-images-1.medium.com/max/1000/1*jKtszl7m1czoUJjwud8unw.png">Illustration credit: Malika Favre <a href="http://malikafavre.com/knightfrank">http://malikafavre.com/knightfrank</a></p>
<p>I am currently (re)reading the most fascinating book on <a href="https://www.apple.com/sg/leadership/jonathan-ive/">Jonathan Ive</a>. Its called <a href="https://www.goodreads.com/book/show/17707768-jony-ive">Jony Ive: The Genius Behind Apple’s Greatest Products</a> by <a href="https://www.goodreads.com/author/show/106159.Leander_Kahney">Leander Kahney</a>. A phrase which particularly stood out for me in this book was “the full spectrum mentality”. It is a designers capability to see the big picture and the very minute details at the same time. This quality is really essential to our craft, alongside being an invaluable skill for design leadership. Here are some ways to move in this direction:</p>
<h4>1. Be able to zoom in and out</h4>
<p>I constantly see some of us going in depth around a few screens while forgetting the design story of why we started building those screens in the first place. Take some time out after you have put your designs together to physically zoom out, step away and gather some perspective. Don’t be afraid to question the design story of those screens. Then come back to it, dig into the craft, the details, the interactions and the polish. Is it enough and how can you make it better? Don’t be afraid to get your hands dirty with the craft either. Find a comfortable limbo for yourself between the two stages.</p>
<h4>2. Be self motivated</h4>
<p>When you start working on something you should ask yourself what this design should ideally be? That is the starting point. You have to be genuinely invested in your use cases and be motivated about your solutions to do this. In the book <a href="https://en.wikipedia.org/wiki/Robert_Brunner">Robert Brunner</a> then director of <a href="https://en.wikipedia.org/wiki/Industrial_Design">Industrial Design</a> for <a href="https://en.wikipedia.org/wiki/Apple_Computer">Apple Computer</a> spoke about Jony Ive’s method of approaching a project.</p>
<blockquote><p>“He had the ability to remove or ignore how any product currently is or how an engineer might say it must be.”</p></blockquote>
<p>There is a high chance that the design brief is not asking you to do this but you need to get things right and push the boundaries by persuading yourself. You’ll need truckloads of motivation so make sure you keep time aside for design inspiration and clear your head of all the smaller design tasks that bog you down every once in a while.</p>
<h4>3. Be brave</h4>
<p>I got this little gem from my dad quite a while back. Among many other bits of advice this one has stuck over time. Always advocate risk taking. Develop that atmosphere of ‘I can take risks’ for yourself and your teams. Help them move past the first solution. Methodically always put a minimum of three to four design solutions in front of everyone before deciding which direction to pursue. Loads of visionary (rule breaking) solutions and at least one safe (MVP) solution. Keep the ratio heavy towards your braver ideas. You are essentially opening up the possibilities and eventually the braver design ideas will be built.</p>
<h4>4. Follow it through</h4>
<p>This is self explanatory and the easiest step out of all four. Once you have built your vision and broken some rules here and there it is very important to communicate this. You need to be serious about following through with the projects progress. Find time for the decision making meetings, get your communications game up, find a seat at that table and pitch those visions. Sneak up on senior stakeholders if you have to and show them some crazy plans. Find some ‘take my money’ worthy moments. Get organised and get it done.</p>
<p>A lot of us designers need to shift towards this ‘full spectrum mentality’ as ultimately its the vision which gets ❤ able products out to users not just the screens.</p>
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<p><a href="https://blog.prototypr.io/full-spectrum-mentality-in-design-73f51d7e98dc">‘Full spectrum mentality’ in design.</a> was originally published in <a href="https://blog.prototypr.io">prototypr</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>


‘Full spectrum mentality’ in design.

‘Full spectrum mentality’ in design.

Why designing visions not screens is the path forward.

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