Published on | Prototyping: From UX to Front End — Medium Christine Nishiyama

I recently found Brennan’s Hierarchy of Imagination, a chart developed by Patti Brennan, a professor, and John Maeda, a designer and technologist. The chart is based on the famous Maslow’s Hierarchy of Needs, and I was immediately intrigued by their idea, and began riffing on it in my head. Here’s the original chart (redrawn by me):

Brennan’s Hierarchy of Imagination

The Hierarchy of Imagination above was designed for the creative leadership world, and aimed to encourage business leaders like CEOs and managers to develop and use their imagination and creativity more at work.

But the chart spoke to me about creativity and imagination in art making, and the themes I talk about in finding our artistic styles and digging deep to make our most original art.

It also reminds me of my belief that most people approach learning to draw the wrong way—as problem-solvers.

Brennan believes you can’t directly teach someone how to be creative, but that creativity can be cultivated, and you can encourage imagination in people.

“Teaching creativity doesn’t work but expanding their imaginations might work better.” –Patti Brennan

Maslow’s Hierarchy of Needs

In the Hierarchy of Needs (seen below), Maslow believes people are motivated by certain needs depending on which needs have or have not been met. For example, physiological needs are at the bottom of the pyramid. Food and water motivates us first. If that need is filled, we move on, and are motivated by the next need, and so on.

Maslow’s Hierarchy of Needs

In this theory, we can’t move on to the top needs, until we have satisfied the bottom needs. We can’t get to Self-Actualization, “the realization or fulfillment of one’s talents and potentialities” until we’ve been fed, feel safe, are loved, and respect ourselves.

Similarly, Maeda believes imagination (at the top of his pyramid) is:

“…a gift that can be opened when one has some degree of safety and agency.”
— John Maeda

In other words, you have to fulfill the need to feel comfortable and safe, before you can think imaginatively.

You have to feel safe before you can take risks and experiment, and not be afraid to fail. You have to feel comfortable so you can allow yourself to play and explore. And those things — thinking imaginatively, experimenting, not being afraid to fail, playing, and exploring — are what lead us to discover our artistic style and find the art that feels like us.

“I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” –Albert Einstein

Learning Imagination

These two hierarchies don’t directly translate to the creative process, though. You can’t begin a piece of original art with a “problem solver” approach.

Getting stuck in the problem solving block while art making is like wearing horse blinders, giving creativity blind spots.

We get hooked on the processes, the steps, the how-to tutorials, and the final outcome, but we don’t end up with a piece of art that feels like our own.

It’s more beneficial to start each drawing by taking risks, doing things in new and innovative ways, and experimenting with different variations and ideas. Trying and failing, trying and failing, being open to all the possibilities until something shines through.

We have to take risks and make art in your own way, instead of relying on other people’s steps and processes if we want to make art in our own artistic style. We have to learn how to activate our own imagination.

But how do we learn imagination?

You can easily teach someone to draw a dog the way you draw a dog, but how do you teach someone to find the way they draw a dog?

Hierarchy of Imagination, Style and Voice

I’ve created this hybrid version of those other hierarchy charts to try to answer that question. I’m calling it Might Could’s Hierarchy of Artistic Style + Voice:

Might Could’s Hierarchy of Artistic Style + Voice

Most people skip this entire hierarchy. They want to learn to draw so they (and teachers) begin with what they call the drawing fundamentals: shading, perspective, 3-d shapes, facial proportions, anatomy, etc. They start with the technical skills and manual steps and repeatable processes.

They begin in problem-solver mode.

But I think those technical skills are at the top of this hierarchy, under “improvement + growth”. And I don’t think you can be all that successful in that top area until you’ve satisfied the needs below it.

To be able to draw in the way you want to draw and develop those technical skills, you first need to satisfy your physical, cognitive, emotional, and social needs.

Satisfying those needs first will get you to the Self-Actualization stage where you find your sense of self-awareness, your purpose, and your “why” that will drive you to continue to improve and grow.

That drive is your fuel to be able to truly develop a drawing habit and put in the 10,000 hours to become a master.

Without a drive or a purpose, how can we ever expect to do 10,000 hours of anything? And without self-awareness, how can we expect to become masters of our art, and not just masters of rendering 3-d cones or copying other people’s styles?

We can only begin to reach the fulfillment of our skills and potential if we have the drive to put in the hard work to get there. And to get that drive, you gotta satisfy the true fundamental needs of artistic style first.

Satisfying the Fundamental Creative Needs

If we agree that the fundamentals of artistic style aren’t actually drawing 3-d cones and facial proportions, and we agree that they’re the physical, cognitive, emotional, and social needs above… then how do we satisfy those needs to get to the top?

My answer is what my answer always is: by drawing consistently in your sketchbook.

Your sketchbook can and will put you on the path to satisfying all these creativity needs. It won’t do it automatically for you — you have to put in the time, work, and effort — but your sketchbook is the method and the platform that will carry you through your artistic life, and constantly push you forward.

A sketchbook practice requires you to take care of yourself to make the time for it, it inspires confidence and experimentation, it creates a love of process and comfort with drawing, it can open up communities of other artists, it allows you self-expression, and it will help you find your purpose and “why”.

Both this hierarchy, and our sketchbooks, will be ongoing projects throughout our artistic lives. You don’t make it to the top of the pyramid and retire.

When you get to the top, the real work begins.

That’s when you begin to make your art—the art that feels like you.

Your sketchbook can help you develop a drive that will take you way higher than rendering 3-d cones and anatomically-correct facial proportions. It will teach you your “why”, help you discover your artistic style, and activate your imagination.

And your imagination will take you higher than you ever thought possible.

Are You a Creative Struggling to Find Your Style?

If you’re interested in this concept of imaginative growth and exploration, get your booty on the wait list for the reopening of my FREE flagship mini-course, Discover Your Artistic Style in a Sketchbook. Join the wait list now!

How to Learn Imagination, Style, and Voice was originally published in Prototypr on Medium, where people are continuing the conversation by highlighting and responding to this story.

How to Learn Imagination, Style, and Voice

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