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Lab-less usability testing : Quick, in-budget & “in fashion”

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Published on | Prototyping: From UX to Front End — Medium CanvasFlip

When I hear that teams are not doing usability testing, I wonder what they’re basing design decisions on. When I ask, I often get a mix of answers from, “The CEO wants…” to “market research tells us,” to “we brainstormed in a team meetin…