“Nudges”: How intelligent design persuades lazy users to do the right thing
Published on | Prototyping: From UX to Front End — Medium Edgar Wang Denmark and Sweden. Netherlands and Belgium. We tend to perceive these countries as similar in terms of culture and religion, but there’s a shocking difference between them. The levels of organ donation. Sweden: 85.9% vs Denmark: 4.25% donation rate. That’s a huge difference. […]