Published on <a href="http://ift.tt/2swLhlG">| Prototyping: From UX to Front End &mdash; Medium</a> Marc Andrew <img alt="" src="http://ift.tt/2t1rXOR">
I’m a big lover of really great Type. Oh yes indeed. Is this due to my humble beginnings as a Graphic Designer, and in turn working in Print Design for many years? I’m not sure, but it’s got to play a big part in it.
With the way content is consumed on digital devices as opposed to the printed article, it’s being viewed in so many different screen sizes, and on so many different devices, it has to be able to hold up under all these different guises and get the message of your product or service across in the best way possible.
It’s about understanding not just the brand you’re creating for, but the kind of user that will be using the product once it’s launched.
It’s also about choosing the correct Typeface for the project at hand, to tap into the feel of the both the client, and the product you’re creating for them, to get their message across in the most succinct way, and true to their values.
Just stick to the basics of Typography; Font combinations that complement each other perfectly, readability, and the right colour choices, and you’re more than half-way there.
With the right Typography choices you can convey emotion that you thought may just be the preserve of colour choices, or imagery that appear within a product.
The article linked below shares some great points on the Psychology of Type, it’s worth checking out.
<blockquote>Text is everywhere and it’s an essential component for shaping a user experience. We want to keep our readers gripped, and make their experience as hassle free as possible. We also want to convey the emotional elements that text may lack in comparison to image or video.</blockquote>
Read the original article <a href="http://ift.tt/2qr4NzS">here</a>.
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<a href="http://ift.tt/2tAFfiy">Simple ways to improve your Typography</a> was originally published in <a href="http://ift.tt/2cAqCpx">prototypr</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.

Simple ways to improve your Typography

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