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Published on <a href="https://blog.prototypr.io/the-change-is-the-only-constant-the-seven-principles-for-keeping-design-relevant-83b9b75da?source=rss----eb297ea1161a---4">| Prototyping: From UX to Front End &mdash; Medium</a> Kevin Lee <img alt="" src="https://cdn-images-1.medium.com/max/1024/1*Bw_15IearwDPPDwmPcGVDw.png">
This is a part of the recent keynote presentation I gave at the <a href="https://www.idean.com/events/idean-summit-london-change-is-the-only-constant">Idean Summit London</a>.
In today’s world where more people are connected with incomprehensible amount of data and information, how do you, especially as a designer, navigate the unknowns and uncertainties of change? How do you know you are effectively driving and executing design-driven transformation when these unknowns are everywhere? Nearly every industry is facing a tidal wave of disruption and building a new vision has become a critical part of identifying and executing a growth strategy. This is especially true from design organizations where a clearly articulated design vision provides the drive to excellence and putting mediocrity out of consideration.
<blockquote>A clearly articulated design vision provides the drive to excellence and putting mediocrity out of consideration</blockquote>
However, a clear vision to be executed, designers need to understand that only certainty for driving to excellence and be relevant is by changing their mindsets and behaviors. So, how can you stand still when the only certainty is change? Here’s seven principles that will help you to stay relevant in rapidly evolving industry.
<ol>
<li>Drive constant evolution and never be complacent</li>
</ol>
<img alt="" src="https://cdn-images-1.medium.com/max/1024/1*EcbzgGxajGK7ZwmogHxP2g.png"><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*mvvxjCYc-C-UxzQ7YFrBNQ.png">
2. Focus impact over accuracy and get better later
<img alt="" src="https://cdn-images-1.medium.com/max/1024/1*nxiOECoCcysgc49Ji88asA.png">
3. Focus “Means” and not “ends”
<img alt="" src="https://cdn-images-1.medium.com/max/1024/1*LJ1pk1N7JgcNXGIS0jDB5A.png">
4. Pay attention to collateral damage and be responsible for new problems
<img alt="" src="https://cdn-images-1.medium.com/max/1024/1*03d_PwvlVXIOSmFzV0841A.png"><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*O4ANtW8ihlMoMFXTprALog.png"><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*Md_2jAcuxY16aQ0PcqjNwg.png">
5. Show accountability over responsibility
<img alt="" src="https://cdn-images-1.medium.com/max/1024/1*1q7DueXpi8HrdYatCkMSjQ.png"><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*ygmweDeZHcCS73Q0kGpSgQ.png">
6. Don’t be hypocrite — practice HCD for stakeholder management as well
<img alt="" src="https://cdn-images-1.medium.com/max/1024/1*Rf2Zy9Qd6Epg5KsVvCiagA.png"><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*le0Nxr1h8Fh44BCGeTsWdQ.png">
7. Demonstrate opportunistic craftsmanship and obsess over important details
<img alt="" src="https://cdn-images-1.medium.com/max/1024/1*0xOXt8j17l05d1SrvNSb3w.png"><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*aCPTvXSb8Cpt1wbgiNu9Nw.png">
How many of these principles have you applied? Which principles do you find particularly impactful? Please share your thoughts.
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<hr>
<a href="https://blog.prototypr.io/the-change-is-the-only-constant-the-seven-principles-for-keeping-design-relevant-83b9b75da">The Change is the Only Constant: The Seven Principles for Keeping Design Relevant</a> was originally published in <a href="https://blog.prototypr.io">Prototypr</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Change is the Only Constant: The Seven Principles for Keeping Design Relevant

The Change is the Only Constant: The Seven Principles for Keeping Design Relevant

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