Published on | Prototyping: From UX to Front End — Medium Alex Gilev

How to design a great value proposition.

Today, people put a premium on the first idea when it comes to designing a product experience, and then they focus on execution. But how can you be so sure that this is the one that can help your business? Even if you put lots of hours into it and make it pixel-perfect and ‘shiny’ by using the latest design trends doesn’t necessarily mean it will solve people’s problems.

If the design can’t help me do what I came here for, I don’t care what it cost to you to do it, I pass.

If it doesn’t matter to anyone, it’s not worth doing.

Your idea has to evolve.

There are always multiple solutions to one problem. Exploring different possibilities, different directions for the same idea helps you make stronger strategic decisions.

What you have to accept first, is your first idea doesn’t matter that much and it’s going to change.

You need to create multiple choices first to be able to make the right one. I would love you to believe it’s all “Eureka”(also known as the Aha! moment or eureka moment) but we don’t live in an ideal world.

Exercise

Grab a pen and paper and come up with 10 different concepts for one problem. Then, winnow it down to three. After that, pick just one, resulting in a highly evolved winner.

I want you to explore as much as you can in a rapid way without losing time, so you get the best results. Brainstorm, throw out ideas, iterate, generate alternatives.

Let the each concept compete with others.The more you compete inside, the less you’ll have to compete outside the company.

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Throw Away Your First Idea. was originally published in Prototypr on Medium, where people are continuing the conversation by highlighting and responding to this story.

Throw Away Your First Idea.

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