Published on | Prototyping: From UX to Front End — Medium Appsee

There seems to be more and more mobile app analytics tools each year and the pace doesn’t seem to be slowing for 2018. According to Businesswire, the global mobile analytics market is expected to have a CAGR of about 24% during the forecast period 2016–2023. Having lots of options is awesome, but it can also make it more challenging when deciding which one to choose for your iOS app.

It’s like walking into a Whole Food’s and trying to pick which kombucha drink is the “best”. They are all based off kombucha, but which one is more relevant for your needs?

Image Source: Evolve Human Movement

But hey maybe you’ll want this brand which is known for its extra Vitamin C and that for its acai extract. So why not get both? Okay, before we get you too thirsty, how does this apply to iOS analytics?

Top developers actually tend to use more than one type of iOS analytics to help them obtain the most holistic view of their iOS app. With the release of the iPhoneX and the escalation of user standards, it’s extremely important that you thoughtfully equip yourself with tools that provide you with the most actionable insights on your app. Ones that not only supply in-depth performance stats but also user experience data. To help you out, we conducted extensive research on the top iOS analytics tools for 2018.

We found these 11 to be the highest rated by iOS developers.

Firebase (Google Analytics for Apps)

“App success made simple”

Price: Free/Paid

Platforms Supported: iOS and Android

Firebase is Google’s app suite for mobile developers. Not only can you access your iOS app’s analytics, but you’ll also be given the tools to develop your app on their platform. But at the heart of Firebase is the analytics solution which gives you one dashboard to view user behavior and cross-network campaign performance. You can also export raw data to BigQuery for custom querying.

Features:

Crash reporting
Deep linking performance
In-app purchase data
Attribution
Segments

Source: https://firebase.google.com/

Mixpanel

“Product analytics for product people”

Price: Free/Paid

Platforms Supported: iOS, Android, web, and mobile web

Mixpanel is a great all around analytics solution which helps companies with their web and mobile analytics. Their product analytics gives answers about how users engage with their products. Companies can get a better understanding of their user’s journeys and unlock more insights about everyone.

Features:

Engagement reports
Funnels
Retention
A/B Testing
People Analytics

Source: https://mixpanel.com/help/questions/articles/how-do-i-create-a-mixpanel-dashboard-that-shows-me-all-of-my-reports-side_by_side

Appsee

“Understand in-app experience like never before.”

Price:14-day free trial/Paid

Platforms Supported: iOS and Android

Appsee is the market leader in qualitative mobile app analytics. Appsee’s powerful analysis tools — including user session recordings, touch heatmaps, and in-depth crash reporting — provide mobile teams with the insights they need to strengthen retention and increase conversion rates. Along with quantitative data, Appsee provides qualitative data, which enables you to see the “why” behind your key metrics. With this ability you can see exactly how users engage with your app, pinpoint specific areas for improvement, and make better, data-informed decisions for your product.

Features:

Touch heatmaps
User Session Recordings
Crash Reporting
Conversion Funnels and Videos
Action Cohorts
Retention Analytics

Source: https://www.appsee.com/

Apple App Analytics

“For the ultimate iOS developer”

Price: Free

Platforms Supported: tvOS and iOS

With App Analytics on iTunes Connect you can see all your iOS and tvOS data from user engagement to marketing campaigns. It’s included with the Apple Developer Program membership and does not require any technical implementation. This is, of course, a good platform for iOS developers, but it’s important to also consider other tools which can give you more data about your iOS app.

Features:

Web Traffic
App Store Impressions
App Store Product Page
Paying Users
Segment by Download Date

Source: https://developer.apple.com/app-store/app-analytics/

Flurry Analytics

“Flurry Grows with You”

Price: Free

Platforms Supported: iOS, Android, Windows Phone, BlackBerry, mobile/web

Flurry’s iOS Analytics provides analytics for businesses to monitor user behavior across multiple mobile applications. You can view data from multiple apps to get a holistic view of performance and easily compare your iOS and Android versions.

Features:

Events
Funnels
Retention
Segments
User Acquisition Analytics

Source: https://developer.yahoo.com/analytics/

Amazon Mobile Analytics (AWS)

“Collect, View, and Export App Analytics”

Price: Free/Paid

Platforms: iOS, Android, Fire OS, and Unity

Amazon Mobile Analytics allows you to measure app usage and app revenue. You can also track key trends, user retention, and custom in-app behavior events. With Amazon Pinpoint you can use your analytics and run targeted campaigns to drive user engagement.

Features:

Sessions
Revenue
Retention
Custom Events
Active Users

Source: https://aws.amazon.com/mobileanalytics/

Localytics

“We help solve your biggest mobile challenges.”

Price: Free/Paid

Platforms Supported: iOS, Android, Windows Mobile, BlackBerry, and web

Localytics offers a variety of features from your traditional analytics to smart targeting and marketing automation. You can understand your users and their interactions with Localytics. You can also then take the right actions to drive targeted engagement across the user lifecycle.

Features:

Sessions and Events
Retention
Attribution
Uninstall Tracking
LTV

Source: https://www.localytics.com/features/analytics/

Countly

“360° web and mobile analytics”

Price: Free/Paid

Platforms Supported: iOS, Android, Windows Mobile, BlackBerry, and web

Countly provides the full analytics picture for web and mobile. You can see your customer journey on mobile and web. You can also see which users are affected by crashes and make changes when necessary. Another unique aspect of Countly is that it offers a real-time, open source mobile analytics application that you can host on your own servers.

Features:

Segmentation
Notifications
User Profiles
Engagement
Funnels

Source: https://count.ly/

Amplitude

“We help teams build better products”

Price: Free/Paid

Platforms Supported: iOS, Android, and web

Amplitude helps answer all user behavior questions. Their product analytics shows you who your users are and what they want. Amplitude shows you microscopic data so you can zoom in to any data point. You also have access to all your raw SQL data.

Features:

Events
User Activity
Funnels & Conversions
Retention
Pathfinder

Source: https://amplitude.com/compass

Facebook Analytics for Apps

“All your analytics on one place”

Price: Free

Platforms Supported: iOS, Android, web, and mobile web

Facebook shows you how users engage with your product across all devices and platforms. You can get a better understanding of your customers by comparing them to Facebook’s customer data with their demographics, retention, and conversion reports.

Features:

Retention
Funnels
Demographics
Segments
Best Customers

Source: https://developers.facebook.com/products/analytics

And last, but not least is:

Adobe Analytics

“Know why they come to your apps.”

Price: Enterprise clients only

Platforms Supported: iOS and Android

If you’ve got the money, then Adobe is your solution. Priced for Enterprise clients, Adobe is the creme -da- la creme of analytics. They’ve got a comprehensive suite that will provide you with real-time analytics and detailed segmentation across your channels.

Features:

Flow exploration
Fallout analysis
Custom histograms
Cohort analysis
Contribution analysis

Source: http://www.adobe.com/marketing-cloud/web-analytics.html

That’s the list of iOS app analytics for 2018! And here’s a hint, if you want to embrace a data-driven mentality in 2018 and beyond, we recommended integrating with both quantitative and qualitative iOS analytics tools.

Want to recommend another iOS analytics platform to add to the list? Feel free to comment.

p.s. Looking for additional SDKs for needs such as mobile marketing clouds or monetization? Download the free, updated Ultimate SDK Guide for Mobile Apps:

<a href="https://medium.com/media/b85dfbb5286d8a25cf2e754b9462cf45/href">https://medium.com/media/b85dfbb5286d8a25cf2e754b9462cf45/href</a>

Top 11 iOS App Analytics Tools in 2018 was originally published in Prototypr on Medium, where people are continuing the conversation by highlighting and responding to this story.

Top 11 iOS App Analytics Tools in 2018

Cool stuff, every week

More Articles