Use these empathy techniques to make stuff your readers want

Use these empathy techniques to make stuff your readers want

Published on | Prototyping: From UX to Front End — Medium Bec Evans As publishers, we’re all striving for the next bestseller, the big word of mouth success, the must-read title. But, being told to “make the stuff your readers want” is an obvious — and unhelpful — thing to say. Who would want the opposite? To design books, […]