UX is deciding which font to use based on the business model and company mission

UX is deciding which font to use based on the business model and company mission

Published on | Prototyping: From UX to Front End — Medium Amelia Schmidt UXers might not seem like business consultants, but that’s often what they are. Businesses are like Rube Goldberg machines — the tiniest decision is part of the bigger contraption “User Experience designer” is what I call myself, but I’m struggling with the term. For anyone […]