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<p class="medium-feed-image"><a href="https://blog.prototypr.io/what-people-say-they-need-862fc8f365eb?source=rss----eb297ea1161a---4"><img src="https://d262ilb51hltx0.cloudfront.net/max/2000/1*LIoN4Ttd0wIMvcUy_oBfpQ.jpeg" width="5330"></a></p>
<p class="medium-feed-snippet">Why surveys and focus groups don&rsquo;t work and why people lie about their desires.</p>
<p class="medium-feed-link"><a href="https://blog.prototypr.io/what-people-say-they-need-862fc8f365eb?source=rss----eb297ea1161a---4">Continue reading on Prototyping: From UX to Front End &raquo;</a></p>
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What people say they need is not what they actually need.

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