Published on Dribbble / ui | Adrian Reznicek

Expedia removed a field “Company” out of their form and their yearly revenue increased by 12 million dollars.

People don’t want to spend their time filling out a form on your website. However, a sign-up is crucial for your business and you should strive to make this experience less painful for your customers. It is the most important feature of your website/app because anonymous users suddenly become registered users. It is therefore essential to make sign-ups as clear, simple and painless as possible.

Read the latest blog post 5 UX Principles For Sign-Up Forms on our website.

Animation by @[824356:Lukáš Straňák]