Michal explores the decline of genuine engagement on social media, the rise of personal branding, and the potential resurgence of long-form content in the influencer-saturated digital landscape.

Breakdown

The pursuit of influence has led to a self-perpetuating cycle of engagement farming. Michal Malewicz argues that the focus on building personal brands and gaining followers has overshadowed genuine content creation and idea sharing, potentially signaling the end of the traditional influencer model.

Curated

15th July 2024

Tags

Social Media
design psychology

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