<p>ux news / Raindrop.io | Summary: Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile. In 2004, we wrote about the most hated advertising techniques based on research conducted by Christian Rohrer and John Boyd. Online advertising has changed [&hellip;]</p>

Breakdown

ux news / Raindrop.io |

Summary: Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.

In 2004, we wrote about the most hated ad...