Apple introduced Apple Intelligence, a personal intelligence system that integrates powerful generative models into iPhone, iPad, and Mac devices. This system prioritizes privacy in AI and leverages personal context to provide users with highly useful and relevant intelligence. Tim Cook, Apple's CEO, highlights the innovative approach of combining generative AI with personal data to deliver practical assistance to users while maintaining strong privacy standards.

Key points:

• Apple Intelligence combines generative AI with personal context for enhanced user experience.

• The system is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia, utilizing Apple silicon for language understanding, image creation, and task acceleration.

• Private Cloud Compute technology ensures privacy in AI by managing computational capacity between on-device processing and larger server-based models on Apple silicon servers.