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    Behavioural DesignPage 1

    Behavioural Design 101: Psychology mechanisms in persuasive design

    Behavioural Design 101: Psychology mechanisms in persuasive design

    Today’s companies employ techniques from psychology and neuroscience to increase engagement of their apps. Sometimes it can benefit users, and at other times, like with Instagram latest immersive feed, it preys on our paths of least resistance to suck us into their app longer.

    Shit’s Broken: Why We Need Mindful Notifications & How to Design Them

    Barring those who have made a conscious and concerted effort to turn them off, push notifications disrupt our flow on a daily basis. You pick up your phone to check the time or your to-do list, and the first thing you see is that you’ve received 9 messages from 4 different people, who are waiting for your response. Let’s start with an assessment.

    Unknown

    ·

    Jan 19

    Shit’s Broken: Why We Need Mindful Notifications & How to Design Them

    What happened when I stopped using Emojis

    Emoji cross-platform translation could be insignificant. Emojis are encoded and represented by Unicode standard, just as any text character.

    Unknown

    ·

    Jun 25

    What happened when I stopped using Emojis
    Design Psychology and the Neuroscience Behind Awesome UX

    Design Psychology and the Neuroscience Behind Awesome UX

    The user experience study of human cognition can be mushy, unscientific, and filled with false assumptions—perhaps it’s the fault of a lazy brain. Cognition is complex, and many factors play into gut reactions or an instant impression. When you ask someone, “Why’d you do that?” there’s a high chance they won’t be able to answer or that you’ll misinterpret their response. Enter neuroscience.

    Miklos Philips

    ·

    Mar 03

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