At the 1983 Aspen Design Conference, 28-year-old Steve Jobs delivered a talk titled "The Objects of Our Life," emphasizing the crucial role of design in the future of personal computers. Jobs predicted PCs would surpass car sales by 1986 and urged designers to help create beautiful, user-friendly machines. His visionary presentation highlighted computers as tools for creativity and human progress, foreshadowing Apple's future design philosophy.

3 Key points:

• Design is crucial in making computers accessible and appealing to the general public

• Personal computers were poised for rapid growth, predicted to surpass car sales by 1986

• Computers should be viewed as tools for creativity and human progress