Twitter Write Introduces Notes... Goodnight Medium!

Imagine posting an entire 2,500 word rant to American Airlines on Twitter... well now you can! The angriest place on the Internet is removing the 280 word limit with their new feature for writers, called 'Notes' (not Twitter Notes).

Joking aside, Notes is a new part of Twitter Write, which will enable writers to publish long-form articles that can include photos, GIFs, videos, and of course, Tweets. The cure for unwieldy Twitter Threads has already drawn comparisons to Tumblr, and some folk even see it as a long-awaited curtain call on Medium:

Let's have a quick look at what Notes actually looks like first, and then speculate on what it might mean for other publishing platforms on the web.

Beyond 280 Characters

Twitter highlight the following features for Notes:

  • Go beyond 280 characters

  • Embed photos and videos and GIFs and Tweets.

  • Published Notes are readable on and off Twitter.

  • A Notes tab on your profile that holds your published work.

Twitter Write with book and pen icon
Notes is part of Twitter Write

The New Write Tab

  1. There'll be a new "Write" link added to the growing navigation menu on the left:

Screenshot of twitter with the mouse hovering over the new Write tab
Write is a new addition to the menu
  1. When you hit Write, you get the new 'Notes' screen, which will hold all your published and draft Notes:

Screenshot of Write tab open for the first time, with a message: This is where you write
This is where you write
  1. Click write, and you'll get the editor, which can be expanded into a full-screen writing view:

Screenshot of Note editor - a blank note saying 'Add a title'
Note editor
  1. Like other publishing tools, you can attach images and other embeds from the menu bar:

Screenshot of image editing modal, showing a house and donkey image being cropped
Upload and crop images
Screenshot of embedding a tweet - a note with a tweet with a dog embedded in the body
Embed your tweets
  1. Upon publishing, you can choose to tweet the Note, and then it also becomes accessible to everybody from a new 'Notes' tab on your profile:

Screenshot of Note publish modal, with 2 checkboxes checked: Tweet Note and Copy link to your clipboard
Publish the note
Screenshot of twitter profile with the notes tab highlighted
The new Notes profile tab

Goodbye Medium?

So we've seen what Notes is, but why does it exist? Won't it destroy the simple 280 character concept that made the platform so great? Probably not, according to Twitter, who consider themselves the place where the conversation happens (or as Elon puts it, the Internet's town square). Writers come to Twitter to share their writing anyway:

People were writing long elsewhere, and then coming to Twitter to share their work and for the conversation surrounding all those words.

Twitter is where writers live. And as the platform for writers, it’s clear that Twitter is essential — from the proximity to an engaged audience, to the conversation around a writer’s work, to the community of readers (and, often, cheerleaders) that Twitter provides, to the critical role it plays in the livelihoods and careers of writers, on and off Twitter. (Source)

To be honest, they're not wrong! It's the network effect that makes it so powerful, and the reason people would publish longer form content there – it's all about sharing ideas to your network.

Medium and SubStack aren't Publishing Tools

And that's something that Medium had always understood - they had never considered themselves a publishing tool, but rather a network or platform for sharing thoughts. Like SubStack, the blog posts doubled up as newsletters that get distributed to wider audiences, and shared through social media networks.

The problem for Medium and SubStack though, is that Twitter is the largest network, and also own the newsletter platform Revue. Just like they 'absorbed' Clubhouse with Twitter Spaces, this looks exactly the same but for publishing - that is unless they get bored of it like with Snapchat clone, Fleets.

Either way, Twitter's Notes would be the perfect place to publish my #DesignTwitter article 👹.

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Rob Díaz