Behavioural Design 101: Psychology mechanisms in persuasive design
Today’s companies employ techniques from psychology and neuroscience to increase engagement of their apps. Sometimes it can benefit users, and at other times, like with Instagram latest immersive feed, it preys on our paths of least resistance to suck us into their app longer.
Designing Better Hyperlinks: A Detailed Guide
Why are “click here” and “by this link” poor choices? And is it acceptable to use “read more”? All these phrases have become so common that many people don’t see any problems with them. How many times have you encountered or composed the following on websites, in emails, or on intranets? In this article, I’ll explain popular wording and formatting mistakes and will show more accessible and informative alternatives.
Accessibility: The Biggest Scam in UX
I can’t even possibly count how many times I have seen designers describing their work as accessible, throw around words like “inclusivity” and “universal design”, just to present a minimalistic — totally up to trends — white and *choose any color* prototype, thinking that’s it. Stop right now, I hate you.
