Behavioural Design 101: Psychology mechanisms in persuasive design
Today’s companies employ techniques from psychology and neuroscience to increase engagement of their apps. Sometimes it can benefit users, and at other times, like with Instagram latest immersive feed, it preys on our paths of least resistance to suck us into their app longer.
Instagram's Immersive Feed is a Pig Trough
Why Instagram uses behavioural design and prioritises addictive video content that's aims to suck your attention into their app longer.
Discovery Search: When Recommendations Ruin the Search Bar
Deceptive UX: how discovery pages and recommender systems (on Instagram) ruin search experience – they're now deceptively designed to spend longer on an App.
Design Through a Neurodiverse Lens: Exclusive vs Inclusive
The Source is a fortnightly letter from Prototypr for its community of ~600k viewers. Written by Sophie Clifton-Tucker, The Source tackles taboo topics, exposes unseen truths, and gets the scoop on the latest in the tech and design sphere. It’s estimated that between 15-20% of us are neurodiverse, so a product that isn’t optimised for […]
Neurodiversity and Inclusion: Choosing Kinder Design
‘Neurodiversity’ refers to the myriad beautiful ways in which people experience, and interact with, the world. It is the idea that although all brain differences are ‘normal’ (whatever normal may be), no two brains are the same – and thank goodness for that! From night mode to alt tags, Medium’s text-to-speech function and Twitter’s font […]
How to Pass the Personality Test
Show companies who you are, by being honest, true to yourself, and stand by your principles. Demonstrate your professionalism by refusing to be unfairly scrutinized, discriminated against, typified, coerced, whether through unfairly long hiring processes, ridiculous design tests, or fictitious personality tests. Prepare for companies that are unprepared for how best to hire you.