Behavioural Design 101: Psychology mechanisms in persuasive design
Today’s companies employ techniques from psychology and neuroscience to increase engagement of their apps. Sometimes it can benefit users, and at other times, like with Instagram latest immersive feed, it preys on our paths of least resistance to suck us into their app longer.
It’s Ugly, But It Works: On Designing for Usability
When an app ‘just works’, it matters less what it looks like, but how it helps solve a problem.
