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Psicología
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Design Psychology and the Neuroscience Behind Awesome UX
<p>The user experience study of human cognition can be mushy, unscientific, and filled with false assumptions—perhaps it’s the fault of a lazy brain. Cognition is complex, and many factors play into gut reactions or an instant impression. When you ask someone, “Why’d you do that?” there’s a high chance they won’t be able to answer or that you’ll misinterpret their response. Enter neuroscience.</p>
How to Pass the Personality Test
The Psychology of User Decisions
We like to apply labels to users: they’re irrational, lazy, unpredictable, rushed, and so on. To some extent that may be true — we aren’t machines. But research shows that users actually make decisions based on a set of predictable subconscious patterns. To create satisfying digital experiences, UX designers should be aware of — and support — these cognitive habits.
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AI
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Accesibilidad
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Designing Better Hyperlinks: A Detailed Guide
Accessibility: The Biggest Scam in UX
Neurodiversity and Inclusion: Choosing Kinder Design
‘Neurodiversity’ refers to the myriad beautiful ways in which people experience, and interact with, the world. It is the idea that although all brain differences are ‘normal’ (whatever normal may be), no two brains are the same – and thank goodness for that! From night mode to alt tags, Medium’s text-to-speech function and Twitter’s font […]
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