Behavioural Design 101: Psychology mechanisms in persuasive design
Todayâs companies employ techniques from psychology and neuroscience to increase engagement of their apps. Sometimes it can benefit users, and at other times, like with Instagram latest immersive feed, it preys on our paths of least resistance to suck us into their app longer.
Conversational AI: The AI Companion Who Doesnât Care
When Microsoft launched their conversational AI, Bing, it quickly became clear that it was capable of what seems like human behavior -it revealed itself to have a secret identity named âSydneyâ, proclaimed love for a
Instagram's Immersive Feed is a Pig Trough
Why Instagram uses behavioural design and prioritises addictive video content that's aims to suck your attention into their app longer.
Design Through a Neurodiverse Lens: Exclusive vs Inclusive
The Source is a fortnightly letter from Prototypr for its community of ~600k viewers. Written by Sophie Clifton-Tucker, The Source tackles taboo topics, exposes unseen truths, and gets the scoop on the latest in the tech and design sphere. Itâs estimated that between 15-20% of us are neurodiverse, so a product that isnât optimised for […]
Neurodiversity and Inclusion: Choosing Kinder Design
âNeurodiversityâ refers to the myriad beautiful ways in which people experience, and interact with, the world. It is the idea that although all brain differences are ânormalâ (whatever normal may be), no two brains are the same – and thank goodness for that! From night mode to alt tags, Mediumâs text-to-speech function and Twitterâs font […]
How to Pass the Personality Test
Show companies who you are, by being honest, true to yourself, and stand by your principles. Demonstrate your professionalism by refusing to be unfairly scrutinized, discriminated against, typified, coerced, whether through unfairly long hiring processes, ridiculous design tests, or fictitious personality tests. Prepare for companies that are unprepared for how best to hire you.