large_Crossover Series NFTs.png

medium_Crossover Series NFTs.png

small_Crossover Series NFTs.png

thumbnail_Crossover Series NFTs.png

From Photography to NFT Art: Twisted Digital Landscapes with Nate Hill

From Design System to ‘NFT Design System’: Creating TinyFaces

Neurodiversity and Inclusion: Choosing Kinder Design

medium_652ccf22c8853584bde5553986a4eed0.png

small_652ccf22c8853584bde5553986a4eed0.png

thumbnail_652ccf22c8853584bde5553986a4eed0.png

Web5 is here. Goodbye Web3? TBD.

<a href="http://ift.tt/2rPr8IM">medium bookmark / Raindrop.io</a> | 
Laura and Chris talk about how to attract high-value clients, how to keep on marketing while you’re doing the work, and how to use authority-building for lead generation.
<a href="http://ift.tt/2sTvi2E">Download MP3</a>
<hr>
There are 5 client situations stopping you from earning $100K, right now. Do you know what they are?
Find out who they are and what to do about them with <a href="http://ift.tt/2tt2Npq">this free 5-part email course</a>.
<hr>
You can find Laura on <a href="http://www.twitter.com/laurium">Twitter</a>, at her <a href="http://ift.tt/2sTdcgY">consulting site</a>, or take her free <a href="http://ift.tt/2tsHUdX">Client Experience Course</a>. You can also check out her project-management tool, <a href="http://ift.tt/2sTpo1o">Client Portal</a>.
Takeaways:
1 project per month 
Raise rates 
Disqualify smaller projects
Stock email for qualifying clients:
* 90% disqualification rate 
* Helps free time from calls
Bigger-budget clients are much better:
* More pleasant 
* More willing to take advice 
* Less likely to dictate
Lead-gen (how to attract high-value clients):
* Putting myself out there 
* Authority-building 
* Lots of speaking 
* Guest-posting 
* No strategy, writing random things 
* Started out writing for myself 
* SitePoint republished; that led to a conference 
* Still trying to hone a focus 
* Low-value clients come in via Google 
* Trying to compare 
* Better clients are referrals &amp; networking
Not looking to become an agency:
* Gives lots of freedom with regard to turning down work 
*Learning how to attract high-value clients gives you options
Building relationships via dialogue
Competitive bidding indicates an undesirable client:
* Process isn’t honest
Spec work
* Nospec.com 
* Disqualify that kind of lead these days 
* Participated once, resented it 
* Some prospects demand time right away
Suggestion: do more guest posting than posting for yourself:
* If you write something good, submit it instead of posting it 
* Still yours, just not on your blog 
* This is hard mentally 
* As you gain more popularity, shift the mix toward your own site 
* Credibility is how to attract high-value clients
Devs need to learn about design:
* Design IQ
The role of luck:
* Requires being proactive 
* Requires making a decision about what you want 
* Requires extra work
Marketing and working at the same time:
* Allocate a little bit of time each week 
* It’s hard to do 
* Marie Poulin says, when scheduling your work week; double the time for each task 
* Use the slack time for marketing 
* Marketing consistency is part of how to attract high-value clients
<div><a href="http://ift.tt/2rPr8IM">http://ift.tt/2rPr8IM</a></div>

0121 – How To Attract High-Value Clients w/Laura Elizabeth

0121 – How To Attract High-Value Clients w/Laura Elizabeth

Top Stories