<p>medium bookmark / Raindrop.io | As immersive techniques evolve from novelties to vital tools for better customer experience we, as creatives, must learn to tell stories through these technologies. Launched in 2016, the IKEA VR Kitchen explored the potential of virtual reality and led to the development of two further VR applications. The first is [&hellip;]</p>

Breakdown

medium bookmark / Raindrop.io |

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As immersive techniques evolve from novelties to vital tools for better customer experience we, as creatives, must learn to tell stories through these technologies.

Launched in 2016, the