A Gamer’s Perspective: How UX Design Can Increase Conversion in the Sony PlayStation Store

<p>UX Planet — Medium | Motaz Al-Thaher A user experience design case study with proposed variations for A/B & multivariate testing. Sketching and Exploration Objectives Propose variations for A/B & multivariate testing in order to optimise the conversion rate of the Sony PlayStation Store. The design variations were done with keeping the UX process and […]</p>

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UX Planet — Medium | Motaz Al-Thaher

A user experience design case study with proposed variations for A/B & multivariate testing.

Read full post on uxplanet.org →

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