A Guide to Persuading Users with Words

<p>Springboard – Medium | Jason Fox Three principles that you should be using in your UX copy What do we know about Aristotle? Well, we know that he had a magnificent beard. We also know that he had a real knack for persuasion. In fact, he literally wrote the book on rhetoric. It’s called Aristotle’s Rhetoric. […]</p>

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Springboard – Medium | Jason Fox

Three principles that you should be using in your UX copy

What do we know about Aristotle? Well, we ...

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