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Web5 is here. Goodbye Web3? TBD.

<a href="http://ift.tt/2tI0saI">uxdesign.cc &ndash; User Experience Design &mdash; Medium</a> | Fabricio Teixeira 
<h4>And more importantly: what is the user problem behind that?</h4>
<img alt="" src="http://ift.tt/2sYUWTZ">
Sharing one thought that stood out as I was reading HBR’s article about <a href="http://ift.tt/2h8irSO">problem-solving at large organizations</a>:
<img alt="" src="http://ift.tt/2tHIHII">
<blockquote>“However, when the problem is presented to building managers, they suggest a much more elegant solution: Put up mirrors next to the elevator.</blockquote>
<blockquote>This simple measure has proved wonderfully effective in reducing complaints, because people tend to lose track of time when given something utterly fascinating to look at — namely, themselves.”</blockquote>
<img alt="" src="http://ift.tt/2sYLEqS">
This is just exactly what we do as UX Designers.
Sometimes our team is stuck in trying to solve an interaction/technical problem (“oh my god, how are we going to make this carousel work on tablets?”), and then we come in and ask the million dollar question:
<blockquote>What is the *user* problem we are trying to solve for?</blockquote>
The discussions that come after that question can be enlightening.
<iframe src="http://ift.tt/2rD48w4" width="800" height="480" frameborder="0"><a href="http://ift.tt/2h0f00F">http://ift.tt/2h0f00F</a></iframe><img src="http://ift.tt/2tHODB9" width="1" height="1" alt="stat?event=post.clientViewed&amp;referrerSou">
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<a href="http://ift.tt/2sYLEHo">Are you solving the right problem?</a> was originally published in <a href="https://uxdesign.cc">uxdesign.cc</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.

Are you solving the right problem?

Are you solving the right problem?

And more importantly: what is the user problem behind that?

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