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A cunning Chinese company has received both props and scoffs for a devious Instagram Stories advertisement featuring a fake strand of hair over some heavily discounted sneakers.

Designed to make you believe that there is a real strand of hair on your phone (ewww!) and thus have you swipe the screen, bringing you to the company’s website, the advertisement was created by Chinese sneaker manufacturer Kaiwei Ni. In a company profile, Kaiwei Ni is described as an “integrity first” company that has passed Alibaba’s (very stringent) standards for certification.

It’s not clear what the company believed would happen once someone was tricked into visiting their website, though 80% off some fake Yeezys does sound like a pretty sweet deal.

The ad was posted onto Twitter earlier this week by venture capitalist Blake Robbins who apparently got it from a popular post last month on the r/mildlyinfuriating subreddit. Robbins’ post was noticed by tech news website The Verge, which forwarded the image along to Instagram itself.

Instagram wrote back, saying that the ad had already been taken down weeks ago and the company’s account banned from ever advertising on its platform again. So, it appears that Kaiwei Ni’s plan may have backfired a bit.

However, the ad will at least live on in the memories of those who saw it. “Not even mad, that’s amazing,” one Reddit user commented. “Brilliant, actually. I love good design,” echoed another.

Finally, one more Reddit user leaves us with some important words to live by: “Always blow, never swipe.”