Design principle: Cognitive dissonance

<p>UX Planet — Medium | Anton Nikolov The war of thoughts inside the user’s head. This week’s article is about the mental discomfort experienced by humans and foxes, who hold two or more contradicting thoughts or/and beliefs at the same time. Let’s look at what is cognitive dissonance and see how it relates to design. What is […]</p>

Breakdown

UX Planet — Medium | Anton Nikolov

The war of thoughts inside the user’s head.

This week’s article is about the mental discomfort experienced by humans and foxes, who hold two or more contradicting thoughts or/and beliefs at the same time. Let’s look at what is cogn...

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