<p>Smashing Magazine &raquo; UX Design | Victor Yocco     Jen is presenting her research report to a client, who runs an e-commerce website. She conducted interviews with 12 potential users. Her goal was to understand the conditions under which users choose to shop online versus in store. The client asks Jen why they should [&hellip;]</p>

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Smashing Magazine » UX Design | Victor Yocco