Flat UI Elements Attract Less Attention and Cause Uncertainty

<p>medium bookmark / Raindrop.io | Summary: Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required more user effort than strong ones. The popularity of flat design in digital interfaces has coincided with a scarcity of signifiers. Many modern UIs have ripped out the […]</p>

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medium bookmark / Raindrop.io |

Summary: Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required more user effort than strong ones.

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