Jobs-to-Be-Done in Your UX Toolbox

<p>medium bookmark / Raindrop.io | Steph Troeth Part 1: What is JTBD? The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”. Even so, Don Norman pointed out that perhaps Levitt “stopped too soon” at what the real […]</p>

Breakdown

medium bookmark / Raindrop.io |

Steph Troeth

Part 1: What is JTBD?

The concept of a “job” in “Jobs-To-Be-Done...

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