Launching a design program that achieves cultural escape velocity

<p>medium bookmark / Raindrop.io | Courtesy NASA. Licensed under Creative Commons 2.0. Image Credit: T. Arai/University of Tokyo. How do you reboot the culture of a global megacorporation? By design. When he launched IBM Design in 2012, Phil Gilbert’s ambitious goal was to reshape a megacorporation around user-centered thinking. The company had earned its size by […]</p>

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