<p>For many years I believed in UX. The so-called “user experience” of a website, app, or other digital product could spell the difference between success and failure. After all, an easy, intuitive, or convenient UX would make the customer’s life</p>

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For many years I believed in UX. The so-called “user experience” of a website, app, or other digital product could spell the difference between success and failure. After all, an easy, intuitive, or convenient UX would make the customer’s life

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