Net Promoter Score Isn’t Enough: You Need User Research

<p>Toptal Design Blog | CHRISTINE ESOLDO, DESIGNER @ TOPTAL Net Promoter Score is a consumer insight method to track customer loyalty, but it falls short in many ways. Applying various user research methods gives a more complete picture of the user experience.</p>

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Toptal Design Blog | CHRISTINE ESOLDO, DESIGNER @ TOPTAL Net Promoter Score is a consumer insight method to track customer loyalty, but it falls short in many ways. Applying various user research methods gives a more complete picture of the user experience.

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