Smashing Magazine » UX Design | Einar Þór Gústafsson

Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that late or last-minute bookings are not always available.

And if they are available, the process of making a purchase online is often hard. The mobile experience can also be limited because many websites are slow or their booking process is long and complex.

The post Removing Friction In UX: Last-Minute Travel Planning And Activity Booking (A Case Study) appeared first on Smashing Magazine.