Steve Jobs was famous for his Apple keynotes. Snap just topped him

<p>With a backdrop inspired by Venice, Calif., and the artist James Turrell, Snap’s latest keynote is a master class in persuasion—and it’s so much cooler than Apple’s black on black.<br /> …</p>

Breakdown

With a backdrop inspired by Venice, Calif., and the artist James Turrell, Snap’s latest keynote is a master class in persuasion—and it’s so much cooler than Apple’s black on black.
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