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Web5 is here. Goodbye Web3? TBD.

<p><a href="https://medium.com/purpledesign/the-laziness-that-kills-good-products-daf3768c2fc1">medium bookmark / Raindrop.io</a> |  </p>
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<p>me_irl</p>
<p>Over the years, you start hearing some phrases that keep coming up over and over in product or design meetings. They can be indicative of laziness, disorganization, or a poor process — so it’s actually important to address them. Here is my collection of the phrases I’ve heard, and how you can respond.</p>
<h4>“Maybe we can A/B test it.”</h4>
<p>A/B tests consume a lot of time and effort. Do you really feel it’s worth investing that time? It may be a better use of our time to make a gut decision on this, or find proxy data that we can use now.</p>
<h4>“Let’s add that into the settings menu”</h4>
<p>How many of our core users will actually need this? Can we instead show this feature only when we think a user would actually need it?</p>
<h4>“Facebook/Apple/Google did it that way”</h4>
<p>Is it actually helpful to keep our designs consistent with Facebook here? If our users are truly expecting consistency, then that’s fine — but otherwise let’s think more about the right experience for our users.</p>
<h4>“We don’t have analytics for that.”</h4>
<p>Ok, so what’s the plan for filling that gap in our analytics?</p>
<h4>“Maybe we could build this feature idea later on.”</h4>
<p>No, it’s better to cut this altogether. We already have a ton of features in our backlog that are higher priority. It’s better to stay focused.</p>
<h4>“My friends were complaining about our app this weekend, and they recommended we change X, Y, and Z.”</h4>
<p>We can add that to our mental library of anecdotes to pull from, but let’s not change our decision making process so suddenly.</p>
<h4><strong>“How about we trigger a notification to encourage our users to do X?”</strong></h4>
<p>The world is getting fed up with notification spam. This will just get us blocked by the user. Let’s think a bit more about why they aren’t doing X.</p>
<h4>“We don’t want to constrain ourselves. We’re building this product for everyone.”</h4>
<p>Making tough design decisions is an order of magnitude more complex without a clear definition on a few types of users to target.</p>
<h4><strong>“I think our users are going to like this.”</strong></h4>
<p>Hey — you’re usually right, but in this instance, can you elaborate on how you know that?</p>
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<p>If you’re spending most of the time in your life building a product, don’t let group laziness mess it up. Be assertive, hold everyone to high standards, and good luck!</p>
<p><em>This post was written by Chris, the founder of </em><a href="http://www.purple.pm/"><em>Purple</em></a><em>. We’re building planning boards for designers where you can keep all of your project work in one place — lists, documents, designs, prototypes, etc. We integrate with a lot of the great tools you already use. Head over to </em><a href="http://www.purple.pm./"><em>www.purple.pm</em></a><em> to sign up for the free beta.</em></p>
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<div><a href="https://medium.com/purpledesign/the-laziness-that-kills-good-products-daf3768c2fc1">https://medium.com/purpledesign/the-laziness-that-kills-good-products-daf3768c2fc1</a></div>


The laziness that kills good products 😑 – Purple Design – Medium

The laziness that kills good products 😑 – Purple Design – Medium

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