The Satisfaction Trap Navigating sentiment measurement for complex products

<p>medium bookmark / Raindrop.io | Facebook’s recent mobile app redesign, for which I led research, involved a lot of interesting UX challenges. One of the biggest was figuring out how to measure user sentiment. The team needed to know: are we accomplishing our goals of making the app easier to navigate & visually cleaner? In […]</p>

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medium bookmark / Raindrop.io |

Facebook’s recent mobile app Read full post on medium.com →

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