The Surprising Relationship Between Gamification And Modern Persuasion

<p>Smashing Magazine » UX Design | Akar Sumset If you’re like me, then being persuaded requires a scientific approach and concrete examples. And that’s exactly what this article does. It explains how gamification can work by showing the relationship between gamification, UX design and BJ Fogg’s modern persuasion phenomenon, “mass interpersonal persuasion.” And […]</p>

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