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Today, I’m excited to announce that Wake is joining the InVision family.

In 2014 when Tobias, Johan and I started Wake it was nothing more than a side project. Back then we witnessed first hand the struggles that designers, agencies and clients had to get buy in from the right people at the right stage of the design process. All too often, we saw that teams had internal challenges with communication, or that they would spend hours working on a project only to have it shot down because stakeholders weren’t looped in until things were nearing completion.

We set out on a mission to make the design process more open and transparent, making it dead simple for design teams to share their work and ideas freely, get input from the right people, and have the kind of strategic conversations that align the product with larger conversations in the business. I saw how successful this way of working was during my time at Facebook, where we rapidly grew the product design team from a dozen people to more than 100+ in just a few short years, in large part because design visibility was one of our core values.

Four years later, I couldn’t be more proud of Wake’s world-class team and the work we’ve done to drive awareness of the importance of design visibility within the industry. Today Wake is used by hundreds of design-forward companies like Airbnb, Capital One, Spotify, Facebook, Hulu, Eventbrite, and Stripe. It’s truly been an honor to work alongside the brilliant designers within these companies as they helped us shape the product over the years.

Why InVision?

Since day one we knew that in order for Wake to succeed it needed to do two things: fit seamlessly within a designer’s workflow and be accessible to individuals outside of the design org. InVision helps us accomplish both those things. Their end-to-end solution is already being used by more than 55,000 design teams, and much of their success is due to their ability to bring outside stakeholders into the design process. By joining the InVision team, we’ll not only be able to bring Wake to a much larger audience, we’ll be able to accelerate Wake’s evolution as a product.

What’s next?

Members of the Wake team will be joining InVision to support the product, which will operate as a separate brand. This includes ensuring that our current customer base continues to receive amazing support and closely partnering with the broader InVision product team to further develop capabilities for design visibility. The first of those enhancements is an upcoming free plan, which will bring design visibility to more product teams than ever before.

Thanks to all of you who have used Wake, given us feedback and been a part of this incredible journey. It’s been exciting and humbling to work with you and I hope you’ll continue to follow along for this next chapter.