This article by Jeff Gothelf explores the evolving landscape of product management where the traditional boundaries between roles like product owner and business analyst are fading away. Gothelf argues that in the current scenario, everyone in a tech organization is essentially a product manager.

Key points

• Traditional distinctions like product owner and business analyst are becoming obsolete in today's tech environment.

• The responsibilities and skill sets of product management are now dispersed among various team members.

• Collaboration and shared ownership are key components of successful product development in the current era.

Highlights

We are all product managers now, with responsibilities for building and shipping the right product.

The most successful product-driven organizations distribute the responsibilities and skill sets of product management across the team.