<p>Metrics often seem inherently factual, but they have shortcomings too. So we shouldn’t throw out data that isn’t numeric, or dress it up in numbers to seem more credible. This distorts the truth and reinforces the fallacy that “real” data</p>

Breakdown

Metrics often seem inherently factual, but they have shortcomings too. So we shouldn’t throw out data that isn’t numeric, or dress it up in numbers to seem more credible. This distorts the truth and reinforces the fallacy that “real” data

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