Generative AI has unlocked new capabilities for Google Search, revolutionizing the way users access information. By leveraging advanced technologies like multi-step reasoning and planning, Google has enhanced its Search systems to provide quick, trustworthy answers through AI Overviews. This development from Google is a significant milestone in the evolution of Google Search, offering users a more seamless and efficient search experience.

Key points

• Google has continuously evolved Search over the past 25 years, improving information quality and expanding its knowledge base.

• The integration of a customized Gemini model in Google Search enabled the implementation of generative AI, enhancing UX by automating tasks from research to planning.

• AI Overviews, a feature powered by generative AI, offer users quick summaries of topics while providing links for further exploration, leading to increased user engagement and satisfaction.