Deborah Carver explores the dilemma of allowing AI summary engines like Perplexity to crawl their website content. She weighs up the potential benefits of increased visibility and traffic against concerns about intellectual property and content value, ultimately deciding to allow it based on potential business advantages and proper citation practices.

Key Learnings:

• AI summary engines like Perplexity are crawling and indexing web content, causing concern among some publishers.

• Quality traffic comes from AI search engines like Perplexity

• Perplexity seems to use Google's index or authority signals to determine sources.

• Proper citation and linking in AI summaries can be beneficial for content creators.